B2B Digital Marketing Services in India for Qualified Business Leads
IconicMoney helps B2B companies generate qualified enquiries, demo requests and quote requests. Our B2B digital marketing services combine Google Ads, LinkedIn and Meta lead campaigns, SEO and lead follow-up, built around your ideal customer.
Get my free audit- Free B2B marketing audit, with no obligation to hire us
- Focus on qualified leads, not just form fills
- Custom plans built around your sales cycle
- Monthly reports on cost per qualified lead
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Getting enquiries that never turn into business?
- Forms come in, but most of the leads are not your buyers.
- Your sales team chases leads that were never a fit.
- You can't tell which channel produces real deals.
Good B2B digital marketing services start with who you want to reach and end with leads your sales team can close: clear targeting, offers that match each stage of the buying journey, fast follow-up and tracking from the first click to the deal.
Why B2B marketing is different, and why cost per qualified lead matters
B2B buyers take longer to decide, involve more people and spend more per deal. So the goal is not the cheapest lead. It is the lowest cost per qualified lead. As an illustration, 100 leads at ₹500 each with 5 qualified leads costs ₹10,000 per qualified lead. 40 leads at ₹800 each with 8 qualified leads costs ₹4,000 per qualified lead, even though each lead cost more. Your numbers will differ, but this is why our B2B digital marketing services track lead quality and not only lead volume.
What our B2B digital marketing services include
Every plan covers the work that fills your pipeline with the right buyers. This is what our B2B lead generation services look like month to month.
Ideal customer and offer definition
We define who you sell to: industry, company size, role and the problem you solve. Then we shape an offer for each stage of the buying journey.
Google Ads for high-intent searches
Search campaigns that reach buyers already looking for what you sell, with tight keywords and negative lists. See our Google Ads management services.
LinkedIn and Meta lead campaigns
Reach decision-makers by job title, industry and company size, with lead forms or landing pages.
B2B landing pages and lead forms
Pages built around one offer, with clear proof, short forms and fast loading. Need one built? See our website design service.
SEO and content for B2B
Solution, service and comparison pages and guides that buyers search while researching. See our SEO services.
Lead qualification and follow-up
Qualifying questions, WhatsApp and email follow-up and clear handover rules, so your sales team calls the best leads first.
Retargeting
Stay in front of visitors who viewed your pricing, case studies or contact page.
Tracking and reporting
Leads, cost per lead, qualified leads and cost per qualified lead, tracked from first click to your CRM or lead sheet.
B2B channels we use to generate leads
We pick the mix that fits where your buyers are, instead of running every channel at once.
Google Ads
Reach buyers at the moment they search for your product or service, with high-intent keywords.
LinkedIn Ads
Target by job title, industry and company size when you need to reach specific decision-makers.
SEO and content
Steady, lower-cost enquiries over time from pages and guides that answer your buyers' questions.
Retargeting and follow-up
Ads, WhatsApp and email that keep your offer in front of interested visitors until they are ready to talk.
B2B digital marketing services for companies across India
We are based in Delhi NCR and support B2B companies across India. Whether you sell to businesses in one city or nationwide, we set up location targeting, language and working hours around where your buyers are, so your sales team gets leads at the time they can respond.
How our B2B digital marketing services work
B2B campaigns need time to learn. Expect a few months to refine targeting and lead quality, not a week.
- 1
Audit and ideal customer
We review your marketing and agree on who you sell to, your offer, goals and budget.
- 2
Build and track
We build campaigns, landing pages and tracking before spending starts.
- 3
Launch and qualify
We run campaigns, filter out poor-fit leads and set up fast follow-up.
- 4
Report and improve
Monthly reports show leads and cost per qualified lead, and we scale what works.
B2B digital marketing services pricing
Plans are
Custom
based on your goals and sales cycle
- B2B marketing audit and ideal customer plan
- Campaigns on Google, LinkedIn or Meta
- Landing pages and follow-up setup
- Tracking and monthly reporting
The fee for B2B digital marketing services depends on your channels, goals and sales cycle, and you get an exact quote with your free audit. For reference, our single-channel services start at ₹8,000 a month for Google Ads, ₹7,000 for lead generation and ₹8,000 for SEO. Your ad budget is paid directly to the platforms and is separate. We do not guarantee leads or deals. Compare everything in our full list of digital marketing services.
Who our B2B digital marketing services are for
- Manufacturers, suppliers and distributors that sell to other businesses.
- IT, software and SaaS companies that need demo and trial requests.
- Consultants and professional services firms that need qualified enquiries.
- Training and education providers that sell to companies or institutions.
Tools and tracking behind our B2B digital marketing services
Google Ads
High-intent search campaigns with keyword and search-term control.
LinkedIn Campaign Manager
Job title, industry and company-size targeting with lead gen forms.
Google Analytics 4 and Tag Manager
Tracking for forms, calls, WhatsApp clicks and page behavior.
Your CRM or lead sheet
Lead status tracked from enquiry to qualified lead to deal, so reports show real results.
Why choose IconicMoney for B2B digital marketing services
Qualified leads, not form fills
We judge campaigns by qualified leads and cost per qualified lead, not clicks or raw lead counts.
Marketing that supports your sales team
Qualifying questions, fast follow-up and clear handover rules, so your team spends time on real buyers.
Clear, honest reporting
You see what we changed, what moved and what comes next. No guarantees, no jargon.
Quick support on WhatsApp
Message us and get a reply during working hours, Monday to Saturday, 10am to 6pm.
Want to know who will run your B2B digital marketing services? Read about IconicMoney.
B2B digital marketing services FAQs
What do B2B digital marketing services include?
How much do B2B digital marketing services cost?
Which channels work best for B2B lead generation?
How long does B2B lead generation take?
What is a qualified lead?
Do you guarantee leads or sales?
Do you use LinkedIn or only Google Ads?
Do you help with follow-up and sales handover?
Our B2B digital marketing services support companies across India, from our base in Delhi NCR. Read more on our digital marketing blog.
Get a free B2B marketing audit
Share your company website and goals, and we will send you what to fix first and a clear plan for your B2B digital marketing services, on WhatsApp.
Prefer to talk? Call +91 96258 38783, Monday to Saturday, 10am to 6pm.
Not sure yet? Request a free digital marketing audit instead.